• 128-01 - Creating Effective Health Education Messages
  Presented by: Bonnie Braun, Elisabeth Maring, Linda Aldoory, Mili Duggal
• 128-02 - Effectiveness of Age-paced Parenting Newsletters with Low-income Parents
  Presented by: Dina Izenstark, Aaron Ebata, Judee Richardson
• 128-03 - upporting Systems-level Impact Through a Cross-site Common Measures Evaluation
  Presented by: Lynne Borden, Christine Bracamonte Wiggs, Amy Schaller, Bryna Koch

Abstracts

Creating Effective Health Education Messages

Presented by: Bonnie Braun, Elisabeth Maring, Linda Aldoory, Mili Duggal

Healthy People 2020 objectives address the reduction of health disparities, increased health literacy, and promotion of positive health outcomes (USDHHS, 2012). Yet our understanding of how to achieve these objectives within families remains limited. Many educators focus on delivery of factual information. Others focus on intended health outcomes, working backward to construct material that matches learner needs and capacities with desired actions. Participants in this workshop will go forward with a theoretical and evidence-based model for health message creation that increases likelihood that health information is not only heard and understood but acted upon.

Effectiveness of Age-paced Parenting Newsletters with Low-income Parents

Presented by: Dina Izenstark, Aaron Ebata, Judee Richardson

This paper will examine the effectiveness of using a mailed age-paced newsletter to promote positive parenting in a sample of low-income rural and urban parents of infants and toddlers.  A 2-year longitudinal, quasi-experimental design (with a control group at a 2-year follow-up) was utilized to evaluate the impact of the program. After two years of program participation parents reported learning strategies that support healthy development in children, said the newsletter was the most useful source of information on parenting they used and were more likely to use positive parenting practices compared to parents who did not receive the newsletter.

Supporting Systems-level Impact Through a Cross-site Common Measures Evaluation

Presented by: Lynne Borden, Christine Bracamonte Wiggs, Amy Schaller, Bryna Koch

Programs currently exist in an atmosphere where they need to remain relevant and responsive to their target populations, funders, and policy makers.  In an effort to document performance accountability, demonstrate impact, and promote sustainability, many funders require their programs to complete a common measure (cross-site) assessment.  This session will highlight the process of building systems-level evaluation capacity through the implementation of the CYFAR Common Measures.  This session will address how the incorporation of technology can support data collection efforts and the process and impact outcomes from the first phase of data collection will be discussed.