The first-ever Grand Challenges Explorations (GCE) call for proposals in communications, launched by the Bill and Melinda Gates Foundation, which will be funding up to 10 "game-changing" ideas to help solve one of the greatest challenges  faced in the development community: changing the conversation around foreign aid.

The goal of this challenge is to solicit new approaches to communications that motivate the public in the wealthy countries of the world to change their minds about aid, and take actions to demonstrate their support. The development community has traditionally focused on the "why" of aid. But most people already believe it is the right thing to do. We must do a better job of explaining the "how" and the "what" (How exactly does aid work? Where does the money go? How is it used? What impact does it have on communities?). The challenge wants to find revolutionary ways to make these issues matter deeply to the global community,  inspired by projects that allow anyone - no matter where they live or what their background - to take part.

Anyone with a great idea is encouraged to apply. The submission process is simple, requiring just a two-page proposal. The call will close on May 15, 2012. Up to 10 Phase I grants of $100,000 USD will be awarded within just a few months.