Building an Online Family Life Education Practice
Note: Times listed are Central Standard Time (CST)
Families are looking for professional guidance, and increasingly, they're searching online for it. There are many thriving online businesses offering help for families, but those presenting the information may not be skilled in the 10 Family Life Education (FLE) content areas. Families who instead select professional Family Life Educators will receive the very best information available and gain knowledge critical for their success.
When building an online FLE practice, learning how to market online is essential. In this webinar, participants will learn how to: create a practice focus, choose the right technology, develop a marketing strategy, and adhere to legal and ethical standards.
Family professionals may feel overwhelmed trying to choose the best technology, or even the best social media platform to focus on. Webinar Presenter Tammy Whitten will demonstrate how defining a practice focus is a necessary first step before making any strategy decisions. Ms. Whitten will also show how exploring technology options does not need to be intimidating and can be a lot of fun.
Finally, Ms. Whitten will lead participants through a deep discussion on how to ethically and realistically market a practice on social media. She will highlight how certain marketing techniques may breach ethical standards and website terms of service, and offer alternatives that will yield results.
These tips and tricks will help participants save time and money, safeguard their practice, and reach more families in the process. Bring your notebooks and questions, and get ready for a fun and engaging webinar!
Intended audience: Family Life Educators, Therapists
Approved for 1.5 CFLE contact hours of continuing education credit.
As a result of attending the webinar, participants will learn how to:
- Create their practice focus (this is the key to have a successful practice)
- Determine what technology is needed for their particular practice (this includes website, social media, email, delivery platforms for courses, and more)
- Ethically and realistically manage their practice's presence on social media
- Ethically and legally market their practice
About the Presenter
Tammy Whitten, MS, LMFT, CFLE, PLLC has been working with families to help make their lives happier, more fulfilling and more productive since 1999. After working with North Carolina’s parent-to-parent program, Family Support Network, Ms. Whitten went on to help open the local branch of Easter Seals through a grant from the Kate B. Reynolds Foundation. Her passion for children, adults, and families touched by developmental disabilities prompted her to earn a master's degree in marriage and family therapy.
Following graduate school, Ms. Whitten taught for three years at East Carolina University, sharing her passion for working with families with undergraduate students.
From there, Ms. Whitten went on to serve as the managing editor and community directory at Bellagurl, Inc., where she directed the day-to-day affairs of Eastern Carolina Parent and Crystal Coast Parent magazines, a further reflection of her passion to share and provide information with families everywhere.
Currently, Ms. Whitten is in private practice as a licensed marriage and family therapist and Certified Family Life Educator. Using technology, she is excited to offer a variety of support to her clients to better meet their needs, through coaching, online classes, and therapy. Ms. Whitten is passionate about providing her services in a way that's real and genuine, differing greatly from others in the profession. This style resonates with women who are making transitions in their life or who are contemplating new paths.