Despite common myths, marketing is not about selling! It is about being a visible resource of valuable information and support through relationship-building. If you resist marketing because you hate selling, then you need to know which marketing strategies to use and how to use them, so that your strengths shine and you can focus on service, not selling.

Intended audience: Family Life Educators

Approved for 1.5 CFLE contact hours of continuing education credit.

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What Attendees Said After Participating in This Webinar:

"I found the meeting to be very informative and it made me want to learn even more. It was the motivation I needed to continue pursuing my own coaching practice."

"Very informative and extremely helpful!"

"Super informational and just what I needed."

Webinar Objectives

As a result of attending the webinar, participants will be able to:

1. Distinguish marketing as a relationship-building, information-based, service-focused approach to meeting people’s needs.
2. Identify where to find potential clients and how to engage them, so they come to know you as a trusted advisor.
3. Recognize the Seven Simple Strategies Family Life Educators need to know and use to make high-value connections on a low-cost budget.

About the Presenter

Jody Johnston Pawel, LSW, CFLE, is a second-generation parent educator and award-winning author of a research-based parenting curriculum and book that offers a unique proprietary system for improving any relationship. Since 1980, she has trained parents and professionals and served as an expert to the media. In 1993, she created Parent’s Toolshop® Consulting to offer her parenting services and resources worldwide. Since 1998, she has received comprehensive, advanced marketing training and served on the training teams of top marketing experts. She has written college textbook chapters and presented workshops on marketing Family Life Education programs. Now, as the CEO of Relationship Toolshop® International Training Institute, LLC, she trains family life educators and other parenting and relationship experts in creating, building, marketing and growing their practices. She even partners with select relationship experts to co-create niche-specific Toolshop® product and service divisions.

On-Demand Webinar Recording and Classroom Use

Even if you can't watch this webinar live, your registration will still grant you access to watch the recording at your convenience. This webinar is now free for NCFR members and Certified Family Life Educators (CFLEs), and $89 for nonmembers.

Classroom and departmental use licenses allow faculty members to share the video in class or embed the video in their online learning management system. Departmental use licenses allow more than on faculty to use the webinar in their class. We request that links or downloads are not shared with students.

License for classroom use by one professor is available for $129 for NCFR members, $199 for nonmembers.

License for departmental use (multiple professors) is available for $179 NCFR member / $319 nonmember.

Departmental license for CFLE-approved programs is $149.

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