Students must understand how to successfully market their skills on social media in today’s competitive job market. Faculty serve an important role in helping their students to develop a professional identity and how to network with potential employers. However, faculty may be unfamiliar with digital platforms such as LinkedIn that can be used to promote one’s credentials. This includes understanding how to connect LinkedIn with other well-proven professional development resources and strategies.

In this webinar, the presenters will share methods for helping students form their own professional identity, develop a LinkedIn profile, and initiate a professional networking system. Teaching assignments and methods will be shared that focus on helping students articulate their professional credentials and initiate professional networking processes in an appropriate manner. Additional tips and strategies for professional development and complementary assignments such as program portfolios will also be discussed.

By the end of this webinar, attendees will have been provided with skills on how to prepare future graduates to promote their credentials when entering the job market. Specifically, participants will be able to help students:

• Develop a professional identity and marketing platform via LinkedIn,

• Articulate professional credentials and initiate the professional networking process, and

• Use social media to enhance professional connections appropriately

The views expressed in this webinar may not represent the views of the entire organization.

Approved for 1.0 hour of CFLE continuing education. 

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About the Presenters

Amanda Barnett, Ph.D., is currently the assistant director for graduate education in the College of Continuing and Professional Studies at the University of Minnesota. Prior to that, she was a professor of human development and family studies at the University of Wisconsin-Stout. She is an award-winning instructor who has been teaching undergraduate students for over a decade and has published on best practices in teaching and learning in the Family Science discipline. In 2016, Dr. Barnett created the LinkedIn portfolio assignment to engage Family Science students in a hands-on, professional development learning experience that aligned with University of Wisconsin-Stout’s tenets.  

Bethanne Shriner, Ph.D., CFLE, is a professor of human development and family studies (HDFS) at the University of Wisconsin–Stout and is the program director for the online HDFS program. Dr. Shriner has co-authored four textbooks and has presented her research nationally and internationally. Dr. Shriner adopted the LinkedIn portfolio assignment from Dr. Barnett and now uses LinkedIn in several of her courses to engage her online students in professional development.

On-Demand Webinar Recording

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Classroom Use

Webinars are a great resource to use in the classroom. Classroom and departmental use licenses allow faculty members to share the video in class or embed the video in their online learning management system. Departmental use licenses allow more than on faculty member to use the webinar in their class. We request that links or downloads are not shared with students.

License for classroom use by one professor is available for $141 for NCFR members, $215 for nonmembers.

License for departmental use (multiple professors) is available for $194 for NCFR members, $341 for nonmembers.

Departmental license for CFLE-approved programs is $167.

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