Social Media Strategies for Family Life Education Programs or Businesses
Creating a strong, consistent, and relevant online presence is a great way for a Family Life Education program or business to gain recognition. If learning by trial-and-error, marketing your services on social media can be time consuming, tedious, and overwhelming. The lack of a coordinated marketing plan can also result in miscommunication, decreased productivity, and a loss of clients and revenue due to missed opportunities for outreach.
This webinar will help Family Life Educators use social media to increase engagement and recruit clients into programs or organizations. Specifically, attendees will learn how to complete a market analysis to discover which platforms are the most beneficial, create a social media marketing plan to reach identified goals, and increase engagement across chosen platforms. Skills learned will include utilizing social media to reach a target audience, creating a social media marketing plan that will increase productivity, and building rapport to increase engagement with potential clients and students.
By the end of this webinar, attendees will be able to:
- Discover ways to connect to a target audience through various social media platforms;
- Increase social media post engagement through content creating and sharing; and
- Create a buildable social media marketing plan focused on reaching personal goals and increasing productivity.
Approved for 1 hour of CFLE continuing education credit.
The views expressed in this webinar may not represent the views of the entire organization.
About the Presenter
Taliah Ayers, CFLE-P, is an award-winning premarital educator, officiant, and marriage advocate. She crafts unique wedding ceremonies and guides couples to create lasting foundations in her business, Better Together 365, LLC. She has found success in utilizing social media to create brand awareness and increase reach for her business, having clients on the east and west coast. She received the 2021 Best of Weddings Award from The Knot for her work in premarital education and officiant services.
On-Demand Webinar Recording
Unable to attend the live webinar? Your registration will grant you access to watch the recording at your convenience.
Webinars are a great resource to use in the classroom. Classroom and departmental use licenses allow faculty members to share the video in class or embed the video in their online learning management system. Departmental use licenses allow more than on faculty member to use the webinar in their class. We request that links or downloads are not shared with students.
License for classroom use by one professor is available for $129 for NCFR members, $199 for nonmembers.
License for departmental use (multiple professors) is available for $179 for NCFR members, $319 for nonmembers.
Departmental license for CFLE-approved programs is $149.