Starting and Running Your Own Family Life Education Business
In this four-part webinar series, you'll learn skills in four areas to help you start and run your family life education business. Register to watch:
- Setting Up Your Family Life Education Business — presented by by Mara Briere, M.A., CFLE; and Naketta Lowery, B.S., CFLE
- Financing Your Family Life Education Business — presented by Hazel Blake Parker, LLP, CFLE
- The 7 Foundational Steps of Private FLE Business Planning — presented by Jody Johnston Pawel, LSW, CFLE
- Creating and Organizing Your Content to Create Offline and Online FLE Programs — presented by Jody Johnston Pawel, LSW, CFLE
Scroll down for complete information about each webinar.
Register for all four, or pick and choose individual sessions — and remember, also be able to watch the recording on demand at your convenience.
Register for the entire series!
Approved for 5 contact hours/.5 CEU of continuing education credit
Webinar series pricing
| Full four-part series | Single webinar | ||
|---|---|---|---|
| NCFR student members | Free | Free | |
| Individual use | NCFR professional members & CFLEs |
Free | Free |
| Nonmembers | $249 | $89 | |
| Classroom use | NCFR members |
$364 |
$134 |
| Nonmembers | $564 | $204 | |
| CFLE-approved programs | $429 | $159 | |
| Department use | NCFR members | $504 | $184 |
| Nonmembers | $904 | $324 |
Not an NCFR member? Join NCFR and save. You can immediately qualify for the member registration rate for these webinars by first purchasing an NCFR membership and then purchasing your webinar registration.
Or...
1. Setting Up Your Family Life Education Business
Presented by Mara Briere, M.A., CFLE, and Naketta Lowery, B.S., CFLE
Many family life educators have worked for or been involved with various nonprofit or privately funded agencies. When contemplating going out on your own, which model will best serve your interests? Which mirrors the kinds of services, programs, or products you want to deliver? What funding sources are you considering? Which model makes the most sense for you, your vision, and your resources? This webinar outlines the pros and cons of nonprofit and for-profit business models, what the IRS and your state are likely to require, and why this is important to decide before you launch your business.
Purchase the Setting Up webinar only
Approved for 1 CFLE contact hours of continuing education credit.
Setting Up webinar objectives
By the end of this webinar, you'll:
- know the differences between a "for-profit" and a "not for profit" business structure. With this understanding, you can make a more informed decision as to what may be more effective in implementing your vision.
- understand the pros and cons of the two primary business models especially with respect to funding and resources.
- have learned how to create a basic framework for your own business structure.
A free follow-up conversation on this topic, available to all Certified Family Life Educators, was held Tuesday, Oct. 4, 2016, from 11 a.m. to noon CT.
About the presenters
Mara Briere, M.A., CFLE, has founded a small social service agency in Massachusetts. Grow A Strong Family is a 501c3 nonprofit family life education company that offers support, services, education, and skills to families with loved ones with mental illnesses. She is a member of a pet therapy team that offers volunteer services to veterans, the elderly, and families with loved ones with mental health diagnoses.
Naketta Lowery, B.S., CFLE, is a graduate of Towson University, where she received her B.S. in Family Studies and Community Development. She also holds multiple certifications, including Certified Family Life Educator, nonprofit management and development, and Circle of Security Parenting and Teaching. She is the CEO of Sustainable Life Solutions LLC, an individual and family life coaching firm, and is a married mother of four wonderful children. A free follow-up conversation on this topic, available to all Certified Family Life Educators, was held Tuesday, Oct. 4, 2016, from 11 a.m. to noon CT.
2. Financing Your Family Life Education Business
Presented by Hazel Blake Parker, LLP, CFLE
Starting a business can be a daunting task. In addition to the legal paperwork, there's the business plan and financing. This webinar will highlight the facts and myths about financing a consulting business and discuss viable options for funding your business. Presenter Hazel Blake Parker will draw on personal experience and experiences working with others who have ventured into the world of consulting.
Purchase the Financing webinar only
Approved for 1.0 CFLE contact hours of continuing education credit.
Financing webinar objectives
By the end of this webinar, you'll have:
- acquired a basic knowledge of funding sources for consulting businesses
- gained knowledge of dos and don'ts of acquiring funding
A free follow-up conversation on this topic, available to all Certified Family Life Educators, was held Tuesday, Oct. 25, 2016, from 11 a.m. to noon CT.
About the presenter
Hazel Blake Parker, LLP, CFLE, is CEO of the Parker Institute for Excellence, LLP. She provides coaching and training to various types of organizations, and consultation services to nonprofit organizations. She has more than 27 years of management and training experience. Her certifications include Schwarz Skilled Facilitation, Parenting, Diversity, Myers-Briggs Type Indicator, Certified Grants Consultant, Human Development Consultant, Certified Family Life Educator, and Associate Public Manager. She is also a senior consultant at the South Carolina Department of Social Services, where she has been employed for more than 32 years. She cowrote and manages an HPOG grant, an employment and training program for low-income individuals to attain careers in the health care field.
3. The 7 Foundational Steps of Private FLE Business Planning
Presented by Jody Johnston Pawel, LSW, CFLE
Many family life educators have already been in practice before contemplating starting their own private business. Your success as a private business owner, however, requires more than being good at what you do and filing paperwork! There are important foundational business planning issues to consider and decisions to make. Sound research and planning can help guarantee your success, while failing to plan or making assumptions can doom your new business, no matter what else you do. These are key issues everyone needs to consider and decide, whether you are an individual or organization, nonprofit, or for-profit.
This webinar outlines these key planning issues and decisions, why they are important to decide before you launch your business, and what to consider for each one.
Business Planning webinar objectives
By the end of this webinar, you'll:
- have discovered the No. 1 secret to your success: your business mindset.
- understand the six key decisions you need to make when planning your business, so you stand out from the competition and provide deeper, more meaningful service to your clients.
- have learned how to create a business plan that brings greater clarity to your vision and provides a roadmap to achieving your goals.
A free follow-up conversation on this topic, available to all Certified Family Life Educators, was held Tuesday, April 25, 2017, from 11 a.m. to noon CT.
Register for the Business Planning webinar only
Approved for 1.5 CFLE contact hours of continuing education credit.
About the presenter
Jody Johnston Pawel, LSW, CFLE is a second-generation parent educator and award-winning author of a research-informed parenting curriculum and book. Since 1980, she has trained parents and professionals and served as an expert to the media. She founded a nonprofit parent-support organization still going strong 30 years later. She coordinated a nonprofit prevention program for 10 years, and created Parent's Toolshop® Consulting to offer her parenting services and resources worldwide. Since 1998, she has received comprehensive, advanced marketing training, and served on the training teams of top marketing experts. She has presented marketing workshops, articles, and textbook chapters on marketing for NCFR CFLEs.
4. Creating and Organizing Your Content to Create Offline and Online FLE Programs
Presented by Jody Johnston Pawel, LSW, CFLE
Many family life educators want to start their own private business, but have no products or programs to offer, which makes it difficult to launch — let alone succeed in — a private business. Or they spend time and money creating educational products and services, but few people access them and their business struggles financially. To prevent these common challenges, it's important to plan what you will offer in a strategic way, before you start creating your programs and resources.
This webinar will teach you the basics and present many free and low-cost options for planning, pricing, and producing your programs and resources.
Register for the Program Content webinar only
Approved for 1.5 CFLE contact hours of continuing education credit.
Program Content webinar objectives
By the end of this webinar, you'll:
- have dozens of ideas for what programs and resources you can create, and how to repurpose what you've already created into many different formats.
- understand what potential clients are looking for and how to create a "funnel" that will lead ideal clients to your program and/or service.
- know how to organize content depending on the audience and desired outcome of the program or resource.
- better understand how to price your offerings, creating a profit funnel with multiple streams of income.
- know how to quickly and easily create content in multimedia formats, for free or at a low cost.
A free follow-up conversation on this topic, available to all Certified Family Life Educators, will be held Tuesday, May 30, 2017, from 11 a.m. to noon CT.
About the presenter
Jody Johnston Pawel, LSW, CFLE is a second-generation parent educator and award-winning author of a research-informed parenting curriculum and book. Since 1980, she has trained parents and professionals and served as an expert to the media. She founded a nonprofit parent-support organization still going strong 30 years later. She coordinated a nonprofit prevention program for 10 years, and created Parent's Toolshop® Consulting to offer her parenting services and resources worldwide. Since 1998, she has received comprehensive, advanced marketing training, and served on the training teams of top marketing experts. She has presented marketing workshops, articles, and textbook chapters on marketing for NCFR CFLEs.
Interested in all four webinars?
Register for the entire series!
Approved for 5 CFLE contact hours/.5 CEU
Please email Dawn Cassidy with any questions.
