Marketing Your Family Science Academic Program to University Stakeholders

2023 Advancing Family Science Free Webinar
October 10, 2023 11:00am - 12:00pm
Free for NCFR members and CFLEs / $94 for nonmembers & non-CFLEs
Walcheski Yazedjian Zvonkovic
L to R: Walcheski, Yazedjian & Zvonkovic 

Demonstrating the value of your Family Science program to university stakeholder groups is arguably more important than ever, as needs and goals evolve at individual institutions and across higher education.

Attend this webinar to learn, discuss, and ask questions about strategies for distinguishing your program and positioning your unit to gain support from a variety of stakeholders: administrators, admissions officers, academic advisors, career services and student affairs staff, faculty, prospective students, marketing staff, alumni services, and others.

Presenters Michael Walcheski, Ph.D., LMFT, CFLE, Ani Yazedjian, Ph.D., and Anisa M. Zvonkovic, Ph.D., bring a wealth of knowledge from their experiences in several faculty and administrative leadership roles, at different types of institutions.

The presentation will begin with insights into understanding how your particular academic institution works and how stakeholder roles and relationships are structured, so that you can nurture relationships and tailor your marketing efforts to achieve successful outcomes for your program.

Each presenter will address their unique experiences and marketing strategies they've implemented and observed. Areas in which presenters have expertise include:

  • aligning program activities with university mission and strategic initiatives
  • clarifying and communicating career outcomes
  • developing marketing campaigns for student recruitment
  • hosting events for college advisors and admissions officers
  • illustrating the distinct Family Science/HDFS lens and demonstrating a program's value as part of a multidisciplinary unit
  • partnering inside and outside your unit to benefit your program
  • prioritizing student experiences for long-term program success
  • raising a department profile by supporting faculty's work and recognition

By participating in this webinar, attendees will be equipped to:

  • Demonstrate the value of their programs
  • Create strong alignment across university mission and initiatives, program outcomes, and student experiences
  • Implement marketing strategies and activities
  • Tailor marketing efforts based on the unique characteristics and needs of their institution and unit

Approved for 1 hour of CFLE continuing education credit.

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The views expressed in this webinar may not represent the views of the entire NCFR organization.

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About the Presenters

Michael Walcheski, Ph.D., LMFT, CFLE, has served concurrently for the past 13 years at Concordia University, St. Paul as chair of the Family Science programs and as associate vice president of Graduate Studies. Leadership in both areas has provided Dr. Walcheski with programmatic insight into departmental goal setting and challenges as well as senior leadership insight toward the broader university’s strategic initiatives.

Ani Yazedjian, Ph.D., currently serves as the acting provost at Illinois State University. Between 2013 and 2018, she served as chair in the Department of Family Science, where she led the transition from one to five degree programs in the department, developed the first accelerated master’s degree programs on campus, created a new online dietetic internship certificate, increased student enrollment, oversaw more than $1 million dollars in equipment and facilities upgrades, and secured donor contributions for five new scholarships.

Anisa M. Zvonkovic, Ph.D., has held department head positions at Texas Tech and Virginia Tech, and deanships at East Carolina University (dean of the College of Health and Human Performance) and currently at the University of Georgia as dean of the College of Family and Consumer Sciences. In these roles, she’s been involved in curriculum development, integrating units after a merger, developing new certificate programs and majors, and increasing enrollment across areas of Human Development and Family Science. The sizes of the college in which Dr. Zvonkovic has led a program have ranged from a very large College of Liberal Arts and Human Sciences to a relatively small College of Human Sciences.

Also available for faculty and academic leaders:

Watch the on-demand webinar “Navigating a University Restructuring: Strategies to Prepare and Guide Your Program,” free for NCFR members and CFLEs.


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License for classroom use by one professor is available for $141 for NCFR members, $215 for nonmembers.

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